Merging AI & Design for a Unique Event Site

FreedomAMixtape, a Toronto-based event by B-Current, needed a visually distinct brand identity that embraced AI-generated graphics while maintaining a cohesive aesthetic across digital platforms. The challenge was to create a design system that felt artistic, futuristic, and culturally relevant while ensuring seamless event promotion.

I designed and developed a custom WordPress site, leveraging AI-generated visuals to craft a bold, high-energy aesthetic. Beyond the website, I created graphic design assets for social media and digital ads, ensuring a consistent, eye-catching visual style across all promotional channels. The result was a striking, immersive brand experience that resonated with the event’s audience and helped drive engagement.