A Bold New Look for Premium Eyewear

LensRus wanted a refined, high-end rebrand to better reflect their exclusive, premium eyewear. The challenge was to craft a bold and sophisticated identity that resonated with their luxury-focused clientele while ensuring their online presence matched the brand’s elevated status.

I rebranded LensRus with a sleek black and gold color palette, reinforcing exclusivity and elegance. This new branding was carried through to a modern, minimalist Shopify store, designed to highlight the craftsmanship of their eyewear collection. Additionally, I created social media imagery that aligned with the brand’s upscale aesthetic, ensuring a cohesive and premium experience across all digital touchpoints.